Demand & Lead Quality
Are the ads, offer, targeting, and landing page attracting the right homeowners?
For concrete coating companies spending over $5,000 a month on marketing
Get More Revenue From The Leads You're Already Paying For
Revenue inconsistent—even though you’re already paying for leads? Colab Studios reviews your marketing, lead follow-up, and sales process to identify where revenue may be leaking. Then we help fix the weak points so you can get more from your existing marketing investment—and scale what works.
6+Years in concrete coatings
14Coatings brands with Colab-produced creative
$100M+Client revenue our campaigns have helped generate
One coatings partner per available territory.
If your territory is available, your review is led by Joey, co-owner of Colab Studios.
Built from six years of learning what moves homeowners from scroll to estimate.
The real problem
A Cheap Lead That Never Becomes an Appointment Is Expensive
Most agencies stop at cost per lead. Coating companies make money when the right homeowner gets contacted, books an estimate, buys, and can be traced back to the campaign.
Lead Handling & Appointments
Are leads contacted quickly, followed consistently, and converted into estimates?
Sales & Attributable Revenue
Are estimates becoming profitable jobs—and can revenue be traced to its source?
The three breakpoints work across one connected lead-to-revenue path:
01 Ad response Attention
02 Lead captured Intent
03 Contacted Speed
04 Appointment Follow-up
05 Sale Execution
06 Revenue Attribution
We do not wash our hands of the lead after it enters your CRM. If leads are not becoming appointments or sales, we help identify where the system is breaking—because CPL means nothing if the campaign is not producing profitable jobs.
The customer acquisition dial
Build a Customer Acquisition Dial—Not Another Disconnected Campaign
When you know what happens from first impression to collected revenue, you can make better decisions about when to fill a crew, when to add capacity, and when to enter a new market.
See if my market area qualifies → Customer
Acquisition
Dial
Acquisition
Dial
01
Creative
Coatings-specific video and image concepts that earn attention.
02
Digital Ads
Local campaign structure, testing, and budget allocation.
03
Landing Page
Message-matched education and conversion.
04
CRM
Immediate routing, attribution, and follow-up automation.
05
Appointment
Scripts, sequences, and training when support is needed.
06
Sale
Visibility into close rate and average job value.
07
Revenue
Reporting on attributable revenue and total marketing cost.
Coatings-specific creative
Creative Built for the Way Homeowners Buy Concrete Coatings
These are real campaigns created for ReVamp coatings brands—built to educate homeowners, establish authority, support timely offers, and create a clear reason to request an estimate.
Original campaign concept
A Category-Specific Concept Built to Scale
Colab developed this man-on-the-street campaign for residential concrete coatings, then adapted the concept across all 14 ReVamp coatings brands.
Product education
Turning Product Differences Into a Reason to Buy
This concept explains epoxy versus polyaspartic coatings in homeowner-friendly language. Colab adapted it across all 14 ReVamp coatings brands.
Scale and authority
Making Experience Visible to the Homeowner
This campaign turns the volume of surfaces ReVamp has coated into a simple proof point homeowners can understand.
Seasonal promotion
Turning Seasonal Attention Into a Timely Offer
This Black Friday campaign pairs a time-sensitive promotion with coatings-specific visuals and messaging for a defined buying window.
Four campaign angles. Fourteen coatings brands. One category-specific creative system.
Experts in the Industry
Alongside ReVamp From One Location to 60+
Colab began working with TSR when it was one coatings brand with one location. As TSR added markets and ReVamp Companies grew through acquisition, we continued leading campaign concepts, scripts, filming, editing, and supporting landing pages across its coatings portfolio.
Then1 brand1 location
→ Today14 coatings brands60+ locations · roughly 20 brands overall
ReVamp’s growth is a company-wide achievement. Colab is proud to have served as a long-term creative partner throughout that journey.
Apollo Concrete Coatings
Cardinal Concrete Coatings
Deluxe Garages
Flagler Concrete Coatings
ICON Concrete Coatings
Legacy Concrete Coatings
Maverick Concrete Coatings
Next Level Concrete Coatings
Ninja Concrete Coatings
Polypro Concrete Coatings
Team Red Coatings
Trademark Garage Floors
TSR Concrete Coatings
Valen Concrete Coatings
Profit-focused reporting
Follow the Money Past the Lead
A campaign should be judged by more than lead volume. We connect the operating metrics that determine whether the acquisition system is actually healthy.
01Lead volume
02Appointment rate
03Close rate
04Average job value
=Attributable revenue
Our goal is to keep total marketing cost in a healthy range relative to attributable revenue. In well-functioning engagements, Colab commonly works toward a 10–15% range. That is a shared outcome—not a guarantee.
After the form
More Leads Will Not Fix Slow Follow-Up
If the lead is not contacted quickly and worked through a consistent sequence, media performance alone cannot solve the problem. When needed, we help improve scripts, lead handling, appointment setting, and follow-up.
00:00 Lead captured
Route to the right pipeline
00:01 Instant reply
Confirm the request
00:05 Call attempt
Start a real conversation
Later Follow-up
Work the sequence
Booked Appointment
Confirm and remind
Illustrative workflow. The actual sequence is adapted to the client's team, CRM, market, and contact policy.
Built around capacity
Use the System for the Growth Stage You Are In
Fill Current Crews
Create steadier demand for the capacity already on the schedule.
Choose this goal →Add Another Crew
Build enough pipeline visibility to support the next capacity investment.
Choose this goal →Launch a New Market
Pair local creative and media with the landing page, CRM, and reporting needed for a clean start.
Choose this goal →Scale Multiple Locations
Preserve local relevance while comparing performance across markets and teams.
Choose this goal →How the engagement works
From Territory Review to a Measurable Acquisition System
01
Review the market
Confirm territory availability, capacity, current lead flow, and the largest constraint.
02
Build the system
Develop the creative, Meta campaign, landing page, tracking, CRM routing, and follow-up plan.
03
Launch and learn
Test offers and creative while monitoring lead quality and operational follow-through.
04
Optimize for profit
Use appointment, sales, and revenue data to make better decisions than CPL alone allows.
Questions before the call
Frequently Asked Questions
Clear answers for concrete-coatings owners evaluating the next growth partner.
What happens during the territory review?
First, we confirm that your service area does not conflict with a coatings company we already support. Then Joey, Colab’s co-owner, reviews your current marketing, lead handling, appointment setting, sales process, capacity, and growth goals to identify where the system is working—and where it may be losing money.
How quickly can a campaign launch?
A campaign can launch in as little as two weeks when the client provides timely access, approvals, and feedback. The exact timeline depends on creative production, landing-page needs, tracking, and CRM setup.
Who owns the ad account, creative, landing pages, and data?
You do. We build in your accounts or work through access you provide, so your company retains its advertising history, pixel data, creative assets, landing pages, and lead data.
What makes a concrete-coatings company a good fit?
The strongest partners have fulfillment capacity, clear processes, a willingness to adapt their workflow to the lead source, and enough operational data to measure appointment rate, close rate, average job value, and total marketing cost. We can help improve weak points, but the company must be willing to work on the whole system.
What happens if our leads are not setting appointments?
We do not respond by blindly adding more leads. We review speed-to-lead, scripts, call attempts, follow-up sequences, and pipeline visibility. When needed, we can share proven call-center workflows and scripts learned through years of work with ReVamp and other large home-services companies.
What if we have tried Facebook or Instagram ads before?
A previous campaign can fail because of the offer, creative, landing page, tracking, follow-up, sales process, or market—not simply because “Meta does not work.” We review the entire path before recommending what should change.
Do you guarantee a certain number of leads or jobs?
No responsible partner can guarantee a specific result across every market and sales team. We build and improve the acquisition system, measure the down-funnel outcomes, and make decisions using the best available data.
How does territory exclusivity work?
We work with one concrete-coatings partner per available territory. We review your primary ZIP code, service radius, and actual market context before confirming availability.
How much does the program cost?
We scope the program around the territory, capacity, growth goal, and media plan. If the company and territory appear to fit, we will review the recommended approach on the strategy call.
One partner per available territory
Stop Optimizing for Leads. Start Building a Profitable Acquisition System.
Short application. Territory and fit review. Response within one business day.
Concrete-coatings category experience Creative through attributable revenue Appointment-setting support when needed